Location Aware Embedding for Geotargeting in Sponsored Search Advertising

ArXi:2603.13997v1 Announce Type: cross Web search has become an inevitable part of everyday life. Improving and monetizing web search has been a focus of major Internet players. Understanding the context of web search query is an important aspect of this task as it represents unobserved facts that add meaning to an otherwise incomplete query. The context of a query consists of user's location, local time, search history, behavioral segments, installed apps on their and so on.