Machine Translation in the Wild: User Reaction to Xiaohongshu's Built-In Translation Feature

ArXi:2603.15922v1 Announce Type: cross The growing integration of machine translation into social media platforms is transforming how users interact with each other across cultural and linguistic boundaries. This paper examines user reactions to the launch of Xiaohongshu's built-in translation feature in January 2025. Drawing on a dataset of 6,723 comments collected from 11 official posts promoting the translation function, this paper combines sentiment analysis with thematic analysis to investigate how users perceived and experimented with the function.