AI RESEARCH
Understanding the Relationship Between Firms' AI Technology Innovation and Consumer Complaints
arXiv CS.AI
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ArXi:2603.18025v1 Announce Type: cross In the artificial intelligence (AI) age, firms increasingly invest in AI technology innovation to secure competitive advantages. However, the relationship between firms' AI technology innovation and consumer complaints remains insufficiently explored. Drawing on Protection Motivation Theory (PMT), this paper investigates how firms' AI technology innovation influences consumer complaints.