AI RESEARCH
Artificial Intelligence in Experimental Approaches: Growth Hacking, Lean Startup, Design Thinking, and Agile
arXiv CS.AI
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ArXi:2603.20688v1 Announce Type: cross Organizations increasingly adopt AI technologies to accelerate their performance and capacity to adapt to market dynamics. This study examines how organizations implement AI in experimental methodologies such as growth hacking, lean startup, design thinking, and agile methodology to enhance efficiency and effectiveness. We performed a systematic literature review following the PRISMA 2020 framework, analyzing 37 articles from Web of Science (WOS) and Scopus databases published between 2018 and 2024 to assess AI integration with experimental approaches.