Does Geo-co-location Matter? A Case Study of Public Health Conversations during COVID-19

ArXi:2405.17710v3 Announce Type: replace-cross Social media platforms like Twitter (now X) have been pivotal in information dissemination and public engagement. The objective of our research is to analyze the effect of localized engagement on social media conversations. This study examines the impact of geographic co-location, as a proxy for localized engagement. Our research is grounded in a COVID-19 dataset. A key goal during the pandemic for public health experts was to encourage prosocial behavior that could impact local outcomes such as masking and social distancing.