Do Consumers Accept AIs as Moral Compliance Agents?

ArXi:2603.22617v1 Announce Type: cross Consumers are generally resistant to Artificial Intelligence (AI) involvement in moral decision-making, perceiving moral agency as requiring uniquely human traits. This research investigates whether consumers might instead accept AIs in the role of moral compliance, where AI upholds pre-existing moral norms without exercising subjective discretion. Across five studies this research shows that consumers evaluate AI positively than human agents in moral compliance roles.