A^3: Towards Advertising Aesthetic Assessment

ArXi:2603.24037v1 Announce Type: new Advertising images significantly impact commercial conversion rates and brand equity, yet current evaluation methods rely on subjective judgments, lacking scalability, standardized criteria, and interpretability. To address these challenges, we present A^3 (Advertising Aesthetic Assessment), a comprehensive framework encompassing four components: a paradigm (A^3-Law), a dataset (A^3-Dataset), a multimodal large language model (A^3-Align), and a benchmark (A^3-Bench.