The Value of Nothing: Multimodal Extraction of Human Values Expressed by TikTok Influencers

ArXi:2501.11770v2 Announce Type: replace Societal and personal values are transmitted to younger generations through interaction and exposure. Traditionally, children and adolescents learned values from parents, educators, or peers. Nowadays, social platforms serve as a significant channel through which youth (and adults) consume information, as the main medium of entertainment, and possibly the medium through which they learn different values. In this paper we extract implicit values from TikTok movies uploaded by online influencers targeting children and adolescents.