OpeFlo: Automated UX Evaluation via Simulated Human Web Interaction with GUI Grounding

ArXi:2604.09581v1 Announce Type: new Evaluating web usability typically requires time-consuming user studies and expert reviews, which often limits iteration speed during product development, especially for small teams and agile workflows. We present OpenFlo, a user-experience evaluation agent that simulates user behavior on websites and produces standardized usability. Unlike traditional tools that rely on DOM parsing, OpenFlo grounds actions and observations, enabling it to interact with real web pages end-to-end while maintaining a coherent trace of the user journey.