AI RESEARCH
R&F-Inventory: A Large-Scale Dataset for Monotonic Inventory Estimation in Reach and Frequency Advertising
arXiv CS.LG
•
ArXi:2604.16821v1 Announce Type: new Reach and Frequency (R&F) contract advertising is an important form of widely used brand advertising. Unlike performance advertising, R&F contracts emphasize controllable delivery of UV and PV under given targeting, scheduling, and frequency control constraints. In practical systems, advertisers typically need to view the UV, PV change curves at different budget levels in real time when creating an R&F contract.