Headlines You Won't Forget: Can Pronoun Insertion Increase Memorability?

ArXi:2604.19189v1 Announce Type: new For news headlines to influence beliefs and drive action, relevant information needs to be retained and retrievable from memory. In this probing study we draw on experiment designs from cognitive psychology to examine how a specific linguistic feature, namely direct address through first- and second-person pronouns, affects memorability and to what extent it is feasible to use large language models for the targeted insertion of such a feature into existing text without changing its core meaning.