AI RESEARCH

Beyond Match Maximization and Fairness: Retention-Optimized Two-Sided Matching

arXiv CS.LG

ArXi:2602.15752v2 Announce Type: replace On two-sided matching platforms such as online dating and recruiting, recommendation algorithms often aim to maximize the total number of matches. However, this objective creates an imbalance, where some users receive far too many matches while many others receive very few and eventually abandon the platform. Retaining users is crucial for many platforms, such as those that depend heavily on subscriptions. Some may use fairness objectives to solve the problem of match maximization.