AI RESEARCH
LLM-Auction: Generative Auction towards LLM-Native Advertising
arXiv CS.LG
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ArXi:2512.10551v2 Announce Type: replace-cross The commercialization of LLM applications is the next frontier in online advertising, with LLM-native advertising emerging as a promising paradigm by integrating ads into LLM-generated content. However, classic mechanisms are no longer applicable in this setting where the auction object is shifted from discrete ad slots to distributions over LLM outputs, and existing methods are impractical in industrial scenarios due to ignored externalities or high inference costs.