AI RESEARCH
Three-in-One World Model: Energy-Based Consistency, Prediction, and Counterfactual Inference for Marketing Intervention
arXiv CS.AI
•
ArXi:2605.07199v1 Announce Type: new Marketing decisions reflect the interaction of latent consumer heterogeneity, time-varying internal states, and explicit interventions, a structure that current prediction- and language-oriented models do not capture in a unified manner. We propose a Three-in-One world-model architecture in which a Deep Boltzmann Machine (DBM) learns a frozen belief representation from graphics, time, and lagged actions and outcomes, with lightweight task-specific adapters attached on top.