AI RESEARCH

Can LLMs Think Like Consumers? Benchmarking Crowd-Level Reaction Reconstruction with ConsumerSimBench

arXiv CS.CL

ArXi:2605.17079v1 Announce Type: new LLMs are increasingly used as ``digital consumers'' to simulate public opinion, pre-test marketing decisions, and anticipate audience response. However, existing evaluations rarely ask whether a model can reconstruct the concrete reaction patterns that real consumers surface in public dis