AI RESEARCH
Generative AI Advertising as a Problem of Trustworthy Commercial Intervention
arXiv CS.CL
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ArXi:2605.18673v1 Announce Type: cross Major deployed generative AI advertising systems preserve a visible boundary between commercial content and AI-generated responses. Yet empirical research shows that ads woven directly into large language model (LLM) outputs often go undetected by users. We argue that generative AI fundamentally changes advertising: rather than placing products into discrete slots, it enables interventions on the generative process itself, which induce commercial influence through less observable channels.